To Provide and Operate the Site

We process usage data to monitor the Site's performance, load pages correctly, and fix technical issues. For example, anonymized analytics help us identify errors or pages with technical problems so we can address them.

To Improve Content and User Experience

We analyze aggregate visitor data (e.g. which pages are most visited, how long users stay on a page) to understand what content is most useful and to make informed decisions on improving our offerings. This helps us optimize site layout, add new features, or refine content to better serve our users' interests.

To Send Email Updates (With Consent)

If you subscribe to our newsletter or research updates, we will use your email address to send you periodic emails containing the content you signed up for. These emails may include news about benchmarkAI.app's research findings, site updates, or related educational information. We will only send you these emails if you have provided your email address for this purpose, and you can opt out at any time (see “Your Choices” below). We do not send unsolicited marketing emails or share your email with advertisers.

To Ensure Security and Prevent Misuse

We may use IP addresses and browser information to help diagnose or prevent fraud or abuse of our Site. For example, if we detect multiple failed subscription attempts or suspicious activities, we might use logged information to investigate or block malicious behavior. This is done to protect the integrity of our website and the security of our users.

Email Addresses

If you subscribe to our email updates, we will retain your email address for as long as you remain subscribed. We store subscriber emails securely in our email service (Resend) and in any backup mailing list we maintain. We keep this information so we can continue sending you the research updates you requested. If you choose to unsubscribe or ask us to remove your email, we will delete your email address from our active mailing list promptly. (Note: we may retain a minimal record of your email in a suppression list to ensure we honor your unsubscribe request and do not accidentally re-add you, as required by anti-spam regulations. This suppression record will not be used for any other purpose.)

Analytics Data

The anonymized usage data collected via Vercel Analytics is retained in aggregate form. We generally look at trends over various periods, but individual visit data (which is already anonymous) is not tied to any persistent identifier. Vercel's system generates daily unique visitor hashes that reset every 24 hours, so we cannot track a specific visitor beyond a single day. We may retain aggregated analytics reports (e.g. monthly page view counts) indefinitely for historical comparison, but these do not contain personal data. Any raw analytics logs that do contain IP addresses (even truncated) are managed by Vercel and are subject to Vercel's retention policies. According to Vercel, the data is stored in a privacy-preserving way; we do not have access to full IP addresses or any data that would personally identify visitors.

Data Security and Storage Locations

CFO AI, Inc. is based in the United States. By using our Site or subscribing to our emails, you understand that your information will be stored and processed on servers located in the United States (and possibly other jurisdictions where our service providers maintain servers, such as within the US or EU). If you are located outside the United States, note that local laws may differ on data protection. We take steps to ensure appropriate safeguards are in place to protect your data when it is transferred internationally. Your continued use of the Site or submission of information represents your agreement to this transfer and storage of your information in the U.S.

Access and Correction

You have the right to request a copy of any personal information we hold about you (which, for typical users, would just be your email address if you subscribed). You also have the right to request correction of any inaccuracies in that information.

Unsubscribe / Opt-Out

If you no longer wish to receive our email updates, you can unsubscribe at any time. Every email we send includes an “Unsubscribe” link at the bottom; clicking that link will automatically remove you from the mailing list. Once you unsubscribe, we will stop sending you the newsletter or updates. (Please note it may take a short time to process the removal, but typically it is immediate via the link.)

Deletion

You can request that we delete the personal information we have about you. For example, you may ask that we remove your email from our records entirely. Aside from information we are required to keep for legal compliance or legitimate purposes (which is uncommon in our case), we will honor such requests. If you have subscribed to emails, unsubscribing achieves the deletion of your email from active use.

California Privacy Rights

If you are a California resident, you are entitled to certain additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to know what personal data is collected about you, the right to request deletion of your personal data, the right to opt out of the sale or sharing of personal information, and the right to correct inaccurate personal information. As noted, we do not sell or share your personal data for monetary value or cross-context behavioral advertising.

GDPR and International Rights

If you are located in the European Economic Area (EEA), United Kingdom, or other region with comprehensive data protection laws (like the GDPR), you may have the right to withdraw consent (for email subscriptions), and to request from us: access to personal data, rectification or erasure of your data, restriction of processing, or to object to processing, as well as the right to data portability. You also have the right to lodge a complaint with a supervisory authority in your country. As our processing of your email (if you subscribe) is based on your consent, you may withdraw that consent at any time by unsubscribing. Our processing of usage data is based on our legitimate interest in understanding and improving our website (and is done without identifying you).